brand recall
Why advertisers should think twice before including ads in violent video games?
By Vineet at September 5, 2011 | 11:43 am | 0 Comment
Embedding advertisements in violent video games leads to lower brand recall and negative brand attitudes suggesting advertisers should think twice about including such ads in a media campaign, according to researchers at The University of Texas at Austin. Women in particular responded negatively to ads placed in violent video games. Study: The study, the first to more...
