Insight’s market analysis study, "Streaming Media, IPTV, and Broadband

By admin at March 27, 2008 | 12:28 am | Print

Streaming video and music
distributed across the Internet, an IPTV network, or a mobile handset will
generate $70 billion in network-derived and content-derived revenue into
the US markets over the next six years, according to a new market research
study from The Insight Research Corporation. Streaming media refers to the
transmission of digital audio and video files over an IP network or
wireless network in real time or on-demand, while prohibiting users from
storing the files locally.
Insight’s market analysis study, “Streaming Media, IPTV, and Broadband
Transport: Telecommunications Carriers and Entertainment Services
2008-2013,” describes the technology and market forces underpinning the
network-derived revenues generated from distributing streamed content
across the public Internet, content distribution networks, cellular
networks, or telco IP networks. The study also estimates the revenue from
the various types of content-derived revenues, along with associated
advertising revenue. The streaming market is expected to grow at a compound
annual rate of nearly 29 percent over the next six years, driven by
on-demand audio, on-demand video, as well as the accompanying advertising
revenue.

“The outlook for streaming media has never been brighter. Questions
surrounding consumers’ willingness to pay for content have been dispelled
by satellite radio and iTunes,” says Robert Rosenberg, Insight Research
president. “The forecasts that we present are conservative and in line with
current performance. If, however, per-stream costs drop faster than
anticipated, we have quicker acceptance of IPTV, or improvements in 3G
delivery take place faster than expected, it could blow the doors off of
our forecasts, propelling this industry into explosive growth,” Rosenberg
continues.

Via-PR Newswire

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