The Rubicon Project—-to make the most money from ads on your website

By at January 28, 2008 | 3:55 am | Print

What Company Is Offering:
The Rubicon Project is a group of industry-experienced, aggressive and passionate renegades dedicated to bringing a new level of efficiency to the fragmented Internet advertising space.The Rubicon Project’s web-based, self-serve solution makes it really easy for you to make the most money from ads on your website.

How It Works:
Their system optimizes across 9,000 micro-segments to determine which ad network will make you the most money. Micro-segments include frequency capping, geo-targeting, language, channel, demographics, day parting, contextual and obviously many, many others. Based on both historical and real-time data, they serve the ad network that will make the publisher the most revenue according to their preferences. All of the networks have their own targeting technology– their system figures out which one is best for your site. While their system optimizes on the fly– you also retain full control of what ad networks you work with.

More at:http://www.rubiconproject.com/

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