REVShare specializes in Cost-per-Action Got $20 million VCs Funding

By admin at December 11, 2007 | 8:33 pm | Print

About Company:
REVShare specializes in Cost-per-Action (CPA) television advertising. Reaching 110 million U.S. households, REVShare has relationships with more than 1,500 combined English and Spanish local market television stations, cable systems, syndicators, and networks that are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology and marketing acumen, REVShare continues to lead the industry in the evolution of television advertising models to meet the challenges of the next generation of convergence and interactivity.

How Much They Got From VCs:
Global private equity firm The Carlyle Group and H.I.G. Ventures today announced they co-led a $20 million investment in REVShare, an exchange that allows advertisers to bid for television time on a Cost-per-Action (CPA) basis (akin to the Cost-per-Click method of web advertisers), versus the traditional method of charging based on projected audience size.

How This Company Is Progressing:

REVShare has created an innovative product and a broad network of 1,500 local market television properties that reach over 110 million U.S. households,” said Josh Ofstein, a Carlyle Principal. “Similar to the Pay-per-Click model that has been so successful on the Internet, REVShare delivers a performance-based solution to advertisers, which we believe has tremendous growth potential.”
About VCs:
1.The Carlyle Group.

The Carlyle Group is a global private equity firm with $74.9 billion under management committed to 57 funds. Carlyle invests in buyouts, venture & growth capital, real estate and leveraged finance in Africa, Asia, Australia, Europe, North America and South America focusing on aerospace & defense, automotive & transportation, consumer & retail, energy & power, financial services, healthcare, industrial, infrastructure, technology & business services and telecommunications & media. Since 1987, the firm has invested $37.6 billion of equity in 734 transactions for a total purchase price of $212.8 billion. The Carlyle Group employs more than 990 people in 21 countries. In the aggregate, Carlyle portfolio companies have more than $87 billion in revenue and employ more than 286,000 people around the world. www.carlyle.com .

2.H.I.G. Ventures.

H.I.G. Ventures partners with entrepreneurs to provide the capital, expertise and relationships necessary to build market-leading businesses. With over $550 million in dedicated venture and growth capital under management, the firm’s team invests nationally in early to later-stage information technology, life science and service businesses. H.I.G. Ventures is the venture capital affiliate of H.I.G. Capital, a leading private equity investment firm with over $4 billion of capital under management. H.I.G. Ventures has offices in Atlanta, GA and Miami, FL. www.higventures.com .
More at:www.revshare.com

Uncategorized