Spotzer ,the world’s first provider of affordable multi-media video advertising campaigns got Euro 10 million in financing

By admin at November 28, 2007 | 8:30 pm | Print

What Company Is Offering:
Spotzer is the first global advertising agency dedicated to making high quality video advertising fast, affordable and highly targeted.
They offer an online library of creative, ready-to-air commercials produced by industry-leading professionals from around the world.
Spotzer offers local businesses turn-key, multi-media, video advertising campaigns at remarkably low costs. Clients can use advanced search and mapping tools to configure and purchase highly targeted campaigns across television, Web and out-of-home TV networks. Clients also have access to an online library of high-quality, “ready-to-air” video commercials that can be personalized with their unique logos, photos, slogans and other branding materials.

How It Works:

They help you plan and buy spots across multiple advertising media, including television, the web, and narrow cast networks (location specific, out-of-home networks). They use the latest technologies for targeting advertising to limited geographic areas and well defined demographic audiences. This helps you better target your customers and brings efficiency and cost-effectiveness to your video advertising.
Best of all, Spotzer manages your campaign from beginning to end freeing you to focus your time and energy on growing your business.

How Much They Got From VCs Funding:

Spotzer Media Group, BV, the world’s first provider of affordable multi-media video advertising campaigns, today announced the closing of Euro 10 million in financing led by Sierra Ventures of Menlo Park, Calif. European Directories, operator of leading yellow page publishers in nine countries, also invested.

What’s The Purpose Of Raising Funds:
Spotzer will primarily use the new capital to extend its innovative rich media advertising services into the U.S. market. The company has recently opened offices in New York and California and now plans aggressive build-out of its sales and client services capabilities. Strategic partnerships with a number of major U.S. television, Web and out-of-home TV networks are also under development. The expansion is timed to fully leverage the company’s new online advertising platform (www.spotzer.com), which was recently opened to clients globally.
About VCs:
1.Sierra Ventures, founded in 1982, is a privately held venture capital firm focused on investments across all areas of the information technology sector from semiconductors to enterprise software. Sierra Ventures has managed nine venture capital partnerships and currently has more than $1.5 billion of capital under management. Some of the firm’s investments include 360Commerce (acquired by Oracle), Active Software (acquired by WebMethods), AmeriGroup (AGP), Authentec (AUTH), Centex (acquired by WorldCom), ConvergeNet (acquired by Dell), FatBrain (acquired by Barnes & Noble), Frontbridge (acquired by Microsoft), Healtheon (merged with WebMD), Interact Commerce (acquired by Sage), Intuit (INTU), Micromuse (acquired by IBM), OnAssignment (ASGN), OnLink (acquired by Siebel), Quinta (acquired by Seagate), StrataCom (acquired by Cisco), Sourcefire (FIRE), Sychip (acquired by Murata Manufacturing) and Teradata (acquired by NCR). More information is available at http://www.sierraventures.com.
2.European Directories (www.europeandirectories.com) is a pan-European directory services group, operating in printed directories, online and mobile searches and directory assistance. It holds the leading market position in the Netherlands, Austria, Denmark, Finland, Czech Republic and Slovakia and has a strong presence in Sweden, Poland and Gibraltar. The company has approximately 4,500 employees and services over 750,000 advertisers with long established brands including De Telefoongids, Herold, De Gule Sider, Fonecta and Zlat鼯SPAN> StrἯSPAN>nky.
More at:http://www.spotzer.com/

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