Snooth , a wine review site, today announced $1 million in angel funding

By admin at November 29, 2007 | 8:40 pm | Print

What Company Is Offering:
Snooth is a revolutionary web-based social shopping experience that is simplifying how people select, interact with and purchase their favorite wines.

Snooth is the world’s most comprehensive wine database, featuring millions of reviews and hundreds of thousands of wines. It offers both casual and aspiring wine drinkers personalized wine recommendations, ratings & reviews, as well as a wine information search tool that seamlessly connects users to the websites of top online merchants and wineries worldwide.
How Much They Got From VCs:
Snooth Inc., a wine review site, today announced $1 million in angel funding from the company’s initial backers, as well as a new group of international investors. This is the company’s second round, following an initial $300,000 raised in December 2006. The new funds will be used to scale the development team, integrate the current backlog of merchants that have already partnered with Snooth, and add new retailers worldwide.

How Is It Different:
Unlike sites that make recommendations strictly by selecting wines of similar price, region, or varietals as wines you have purchased in the past, Snooth strives to understand your personal taste in great detail so that it can recommend the wines that are best-suited to you. In order to understand your preferences, Snooth needs a sample of at least 5 wines that you like or dislike. Although 5 wines is the minimum, the more wines that you rate, the more accurate your recommendations will become.Snooth does not sell wine, however, you can buy wine that you find on Snooth’s site through our merchant partners. Once you have found a wine you’d like to purchase, you can click on the “buy now” link which will redirect you to the site of Snooth’s partners.

More at:http://www.snooth.com/

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