eXelate received $4 million in first-round financing from Carmel Ventures
By admin at November 1, 2007 | 2:13 am | Print
What company is offering;
eXelate is setting up eXelate Targeting eXchange, a marketplace that tells you what kind of users are likely to visit what site. So, if you need to deploy a baseball-related ad, they’ll tell you which sites in their network are visited by baseball fans. eXelate was created to address the deficiency in targeted data, which we believe delays the progress of web-based advertising as a whole. Unlike the other major targeting-related players, eXelate™ believes in sharing data and related revenues
Why Is It Different;
The ads aren’t contextual, like on Google AdSense, but behavioral. The user’s browsing habits and interests determine which ad will be shown, not the content of the site itself. This way – or so they say – ads work better, and ad networks get more money.
What’s New Feature;
eXelate is also launching Delayed Ads, which are basically shown to the user later, when they visit a site that’s affiliated with your ad network.
How Much They Got From VCs;
They received $4 million in first-round financing from Carmel Ventures.
More at ;http://www.exelate.com/company.html
Buy the best HD IPTV, 4
Lovely material, Regards.