Amobee–Mobile Advertising Company Got VCs Funding From Vodafone

By admin at November 28, 2007 | 10:52 pm | Print

What Company is Offering:
Amobee is the first company to deliver a unified, telco-grade system for funding mobile content and communications through advertising revenues.
Amobee Media Systems is, enabling all players in the mobile content and data value chain to generate new revenues from advertising. Its software solution supports digital ad delivery to all mobile content and communication types, including WAP and mobile web, mobile games, mobile video and mobile messaging. The company launched its first live consumer trial in March of 2006 and has now several commercial operator launches including Vodafone in Greece, Czech Republic and Spain.

How Much They Got From VCs Funding:
Amobee Media Systems, the world leader in mobile advertising solutions for mobile operators today announced that Vodafone has made a strategic minority investment in the company, joining Sequoia Capital, Accel Partners and Globespan in funding Amobee through its next stage of development.

What’s Market Of That Kind Of Product:

Mobile advertising presents an unprecedented potential to increase reach for advertisers. According to Pyramid Research, by 2010, one billion new mobile subscribers will join the current base of 2.8 billion. Further, according to Informa, worldwide mobile advertising will rise to $11.35 billion in 2011.

What VCs Says:

Mobile internet is fast emerging as a mainstream information, entertainment and transaction source for people on the move. We see a tremendous opportunity for brands to target segments that traditional media reach less efficiently and help them run truly integrated communication campaigns.” says Frank Boulben, Vodafone’s Director of Strategic marketing & Communication Planning. “We’re working with Amobee in three markets to develop mobile advertising approaches that will deliver revenue for Vodafone whilst ensuring our customers enjoy a richer mobile experience, “
More at:http://www.amobee.com/

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