"Tryvertising Trend "Marketing With Taste!

By admin at October 25, 2007 | 4:24 am | Print

What company is Offering;
Effectively market your product’s flavor to consumers, via our new, groundbreaking Peel ‘n TasteTM technology.First Flavor, which converts flavours into Peel ‘n Taste strips that can be mass-distributed in a broad-scale tryvertising campaign.

How It works:
Using the latest in taste-matching technology, we replicate the flavor of your product and deliver it to consumers in a compact, dissolving edible film that works seamlessly within existing promotional vehicles, while exponentially increasing their value. Peel ‘n TasteTM is easy, safe to use, and consumers love it.
First Flavor’s strips contain no sugar or calories, and all ingredients have been FDA-approved. They’re produced in bulk quantities of 100,000 to 10 million or more, and quantity-based pricing ranges from 7 to 40 cents per strip. Possible uses for the strips include not just print advertisements but also direct mail, product-on-product, and in-store coupon dispensing applications. Though only four promotions have launched so far, First Flavor’s customers range from small, entrepreneurial firms to large, Fortune 50 companies, president and CEO Jay Minkoff says. The US-based company, which was founded last year, already has sales representation in the EU, but it has also received inquiries from around the world. It’s open to the possibility of nonexclusive partnerships to help bring Peel n’ Taste to more consumers, Minkoff says.
Will It Work:
They’ve already shone the spotlight on the tryvertising trend, and this is yet another piece of evidence that it’s taking hold. Only time will tell how consumers take to it in this form, but it’s a concept worth considering for any business in food and beverages or beyond. We’re just hoping a chocolatier will sign up soon.
More at:http://www.firstflavor.com/

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