Ello Mobile
By admin at March 28, 2007 | 4:57 am | Print
Belgian Ello Mobile is a new mobile operator that was established with the sole aim of giving away 100% of its profits. Ello is a mobile virtual network operator – it uses an existing network. Instead of offering bargain-basement cellphone plans, the company offers its customers the chance to contribute directly to a cause with every call they make, and every text message they send.
Customers can currently pick one of six projects, from protecting the jungles of Sumatra to providing mobile schools to street children in South America. Another six projects will be added over the next few months, all of which have been selected by an independent panel of experts. Ello understands the need for charitable organizations to be completely transparent, and will share full profit and loss statements with its customers. To minimize costs, the company is entirely web-based, and works with a small administrative staff. Profit margins are forecast at 24-33% for the first three years, and are targeted to climb to 41% after 2009.
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Lovely material, Regards.