Traction Metrics
How To Define Traction Metrics For Your Startup
By Martin at February 27, 2013 | 8:27 am | 0 Comment
Almost every early-stage startup who has approached investors for funding has heard the innocuous sounding rejection “I love your idea, but come back when you have more traction.” What does traction really mean to investors, and how much is enough? Let me try to clarify the rules, and what it takes to win at this game. First of all, a definition. Traction is more...
