Technology Company
Know Your Customers First Before Building A New Technology Company
By Martin at September 19, 2012 | 8:33 am | 0 Comment
Even though I love technology, I always cringe when an entrepreneur starts his pitch by touting his new technology. He has forgotten that new technologies are perceived by most customers as causing more pain than the problems they hope to eliminate. I chastise these startups to highlight the solution created by the technology, rather than highlight the technology more...
