tactical planning in a startup
How entrepreneurs should bridge several market chasms?
By Martin at September 14, 2011 | 10:47 am | 0 Comment
Everyone in the business world has heard of the book by Geoffrey A. Moore titled “Crossing the Chasm” (1991), but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Most investors and startup more...
