startup marketing
How To Do Viral Marketing For Your Startups
By Martin at July 14, 2012 | 9:14 am | 0 Comment
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. First of all, Seth more...
How to do marketing for your startup?
By Martin at April 23, 2011 | 10:50 am | 0 Comment
Face reality. As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Customers don’t have your technical base, the passion, and interest in your solution. In fact, even if they did, they couldn’t find you in the clutter. An underrated portion of every startup effort must be about more...
