Rick Mathieson
How to make your startup look different?
By Martin at June 6, 2011 | 12:06 am | 0 Comment
Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever. More than just spending, you need to more...
