relevancy
Relevance is coming to your TV
By VisionwizTeam at March 7, 2011 | 3:19 pm | 0 Comment
"Treat me with relevance." That's what consumers want these days, Coca-Cola marketing exec Wendy Clark told attendees at the IAB Annual Leadership Meeting in La Quinta, Calif., earlier this week. Treating folks generically no longer cuts it. Whether it's the cashier at the corner store, the airline customer service rep, a shopping website or an ATM at the other end of more...
