coopetition
Why Coopetition Is Good For Startup Growth
By Martin at August 2, 2014 | 11:53 am | 0 Comment
Startup founders are known for their passion for their startup idea, and for their passion to kill every competitor. Thus they often overlook the fact that their biggest growth opportunity may be a win-win collaboration with a serious competitor, known in the business as coopetition. Of course, this path involves some risk, but you never get anywhere unless you take a more...
Survival Tips For Your Startup
By Martin at June 6, 2012 | 8:33 am | 0 Comment
Companies today are paranoid, afraid that even their friends will steal their business. Yet a creative collaboration with your biggest competitor may be the best opportunity for revenue and survival. But remember that “dancing with the wolves” can also get you eaten for lunch. You have to take the risk, but keep your wits about you. Your goal is “coopetition” - more...
