Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels got $6.5 m in Funding

By admin at January 17, 2008 | 4:37 am | Print

What Company Is Offering:
Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent’s on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right merchandising offers and placement. Mercent Retail provides a single point of integration between existing retail management systems and a network of more than 50 leading online marketing channels including transactional marketplaces such as Amazon.com and Buy.com, shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare and Performics — making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels.

How Much They Got From VCs:

The company has successfully closed $6.5 million in Series B financing. The financing was led by TVC Capital and included existing investors Madrona Venture Group and an affiliate of The Hillman Company. In connection with the financing, TVC Capital’s managing partner Steve Hamerslag will join Mercent’s board of directors.

Proceeds from this round of financing will be used to accelerate Mercent’s sales and marketing activities, introduce new value-added performance marketing services, and expand advertising distribution through The Mercent Shopping Network.
About VCs:
TVC Capital LLC is a San Diego-based private equity fund focused on the investment in and acquisition of software and software enabled service firms across a wide spectrum of industries. TVC seeks investment opportunities with companies generating revenues of $3 million to $20 million. The firm typically invests in and acquires companies that meet a mission-critical need of their customer base and are in need of capital to accelerate their growth plans. TVC is managed by Steven Hamerslag and Jeb Spencer. Recent investment include: Accordent Technologies Inc., iQ4bis Inc., and MeetingSense Inc.http://www.tvccapital.com

More at:http://www.mercent.com.

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