ReachForce provider of data and software solutions that enable B2B companies to target marketing and sales got $5 million in Vcs funding
By admin at January 14, 2008 | 10:50 pm | Print
What Company Is Offering:
ReachForce, Inc. is a worldwide provider of data and software solutions that enable B2B companies to target marketing and sales initiatives at the right person in the right company, every time. ReachForce’s revolutionary approach increases lead generation effectiveness and accelerates sales cycles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives – maximizing the value of CRM and marketing automation investments.
How It Works:
ReachForce delivers data services and software as a service (SaaS) solutions that enable B2B companies to target lead generation at the right buyers within target companies. ReachForce OnDemand software provides real-time analytics of CRM data by highlighting winning market segment ‘sweet spots’ and automatically recommending the right businesses to target. ReachForce Data Services deliver role-based contact information within these target companies enabling marketers to drive their lead generation efforts to the right buyers in the right companies.
How Much They Got From VCs:
ReachForce got Series B financing led by Greenhill SAVP (GSAVP). Existing investor G-51 Capital also participated in the Series B round. It will use the $5 million Series B capital to accelerate new customer acquisition and product technology initiatives. As a result of this financing, Steve Brotman, Managing Director of Greenhill SAVP, will join the ReachForce Board of Directors.
More at: www.reachforce.com.
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