Complete Targeting Solutions -Specific Media is the only ad network to offer a complete suite of targeting capabilities on one platform.

By admin at November 2, 2007 | 4:02 am | Print

What Company Is Offering:
Specific Media provides advertisers, marketers and agencies with leading-edge targeting technologies that enable them to reach specific target audiences on the Web.Specific Media offers a suite of services that enable advertisers to reach specific audiences online.
How It Works:

The company develops, targets and places online advertising campaigns that reach advertisers’ desired audience segments, while driving advertising revenue for web publishers. The result is a win-win business model that benefits advertisers as well as web publishers. Specific Media delivers these services through its premium and performance ad networks.

Who is Behind The Company:

1.Tim Vanderhook
Co-founder, President and Chief Executive Officer

Tim Vanderhook co-founded Specific Media in July 1999 when he recognized a need in the industry for an ad network that offered premium-site publishers and delivered efficient ROI results for advertisers.

Tim was largely responsible for creating the pop-under ad unit in 2001, when the dot com fallout began. Web publishers needed a new source of revenue to continue operating their companies and advertisers lost sight of the value traditional banners offered.Since 2002, he has developed one of the most advanced ad serving platforms in the industry, which gives advertisers the unique ability to serve ads to users based on demographic, behavioral, contextual and geographic data across the web’s most popular brand publishers. Today, Specific Media’s Premium Network boasts the biggest roster of brand publishers on the web with brand names such as Yahoo, Marketwatch, ABCNews, FOX Sports, MLB.com and virtually every other major media company.
2.Chris Vanderhook
Co-Founder, Chief Operating Officer

Before assuming his current title, Chris served as the company’s Senior Vice President, overseeing day-to-day operations including all aspects of sales, media buying and ad operations.

Prior to joining Specific Media, Chris was a Personal Banker specializing in small business financing at Bank of America. He became a top-ranked associate regionally and nationally for his outstanding achievement in the procurement of new business finance clientele.
For more at:http://www.specificmedia.com/about-us-our-team.php
Website:http://www.specificmedia.com/

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