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Behavioral ads targeting good or bad?

By at March 28, 2010 | 9:42 pm | 0 Comment

Report which shows how behavioral ads targeting can improve our online sale. Behavioral targeting seeks to serve advertisements that particular groups of consumers are more likely to find interesting. If advertising better matches consumer interests, consumers are more likely to respond to the message, and advertisers will be willing to pay more for ads delivered to more...

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