Browsing Tag social media

How To Measure ROI On Your Social Media

By Martin at October 3, 2013 | 8:22 am | 0 Comment

How To Measure ROI On Your Social Media

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. But, contrary to what most people preach, it isn’t entirely free. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. There more...

Digital Intelligence , entrepreneurship ,

How To Use Social Media Productively For Marketing Your Startup

By Martin at August 19, 2013 | 7:59 am | 0 Comment

How To Use Social Media Productively For Marketing Your Startup

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. The first more...

BizIdeas , entrepreneurship

Why You Need To Make Social Media Based Customer Connection

By Martin at July 12, 2013 | 8:22 am | 0 Comment

Why You Need To Make Social Media Based Customer Connection

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of more...

BizIdeas , entrepreneurship ,

How To Measure Social Media Impact On Your Business?

By Martin at May 6, 2013 | 8:15 am | 0 Comment

How To Measure  Social Media Impact On Your Business?

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim more...

BizIdeas , entrepreneurship ,

How To Use Media For Marketing Your Startup

By Martin at October 24, 2012 | 9:20 am | 0 Comment

How To Use Media For Marketing Your Startup

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The answer is yes to all, and the challenge is how to choose how much of each, and how to integrate them for maximum impact and the least cost. None should be considered mutually exclusive to any other. The place to start today is if your company more...

Digital Intelligence , entrepreneurship ,

How To: Use Social Media For Your Startup Company

By Martin at September 29, 2012 | 8:53 am | 0 Comment

How To: Use Social Media For Your Startup Company

How To: Use Social Media For Your Startup Company When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. According to a recent Harvard Business Review article, only 60% of companies today more...

BizIdeas , entrepreneurship ,

How To Use Social Media Productively For Marketing Your Startup Company

By Martin at July 28, 2012 | 9:04 am | 0 Comment

How To Use Social Media Productively For Marketing Your Startup Company

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. The first more...

Digital Intelligence , entrepreneurship ,

The Importance Of Social Media For Your Startups

By Martin at April 27, 2012 | 8:39 am | 0 Comment

The Importance Of Social Media For Your Startups

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim more...

Digital Intelligence , entrepreneurship , ,

How To Deal With Social Media Within Your Organisations

By ajay at March 3, 2012 | 9:11 am | 0 Comment

How To Deal With Social Media Within Your Organisations

How To Deal With Social Media Within Your Organisations Research findings published by information management firm Iron Mountain show that social media represents a growing information headache for UK businesses. A third of UK respondents (34 per cent) describe their management of social media as ‘chaotic’ and ‘unmanaged’ and as many as three quarters more...

Digital Intelligence , ,

Maximize the Use of Social Media for your Startup Events via Engage365

By Vineet at October 13, 2011 | 1:16 pm | 0 Comment

Maximize the Use of Social Media for your Startup Events via Engage365

Engage365 is a new platform for those people or organizations who want to use social media for their business purpose. Engage365 It is an online knowledge community where association and corporate meeting professionals can network with each other and learn proven concepts and strategies to help their organizations maximize the use of social media for their more...

StartUPS , , , ,