seth Godin
Is There Any ShortCut To StartupSuccess?
By Martin at September 19, 2013 | 8:17 am | 0 Comment
Businesses always seem to take longer to succeed than an entrepreneur expects. Seth Godin once said that overnight success in startups takes about six years, and Seth is an optimist. Thus we all look for shortcuts. Execution shortcuts would be hidden strategies to achieve the endgame sooner, without losing 40 to 60 percent of the financial potential along the way. The more...
Best Startups Success Story
By Martin at August 7, 2013 | 8:35 am | 0 Comment
Every startup founder knows implicitly that startup success is a long hard road. Yet we always dream that we are the exception to the rule. So once in a while it’s good to look at some facts to temper our imagination. I was reading an old article written by marketing guru Seth Godin a while back where he mentions that “it takes about six years of hard work to more...
“Viral marketing”tips for startups
By Martin at March 22, 2011 | 10:59 am | 0 Comment
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. First of all, Seth more...
