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140 Proof– Twitter Advertising

By at January 21, 2010 | 8:38 pm | 0 Comment

What Company Is Offering: 140 Proof, is a new ad platform designed for Twitter advertising. It could change the way advertisers think about social media. The service calculates a person’s Twitter “persona” based on public tweets and who they follow and serves ads to users via a patent-pending matching algorithm. How It Works: The ads can be targeted to a more...

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