report

Digital can make or break a brand?

By at November 9, 2009 | 9:04 pm | 0 Comment

According to Razorfish ,its report says 64% of consumers surveyed made their first purchase from a brand because of a digital experience - either with a website, microsite, mobile coupon or email. Razorfish surveyed 1,000 "connected consumers" about how Internet technologies and services affect the way they engage with brands and make purchasing decisions. This group, more...

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