media marketing

How To Use Media For Marketing Your Startup

By at October 24, 2012 | 9:20 am | 0 Comment

How To Use Media For Marketing Your Startup

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The answer is yes to all, and the challenge is how to choose how much of each, and how to integrate them for maximum impact and the least cost. None should be considered mutually exclusive to any other. The place to start today is if your company more...

Digital Intelligence , Entrepreneurship ,

Simulmedia is forecasting television viewing got VC funding

By at April 21, 2010 | 10:44 pm | 0 Comment

What Company Is Offering: Simulmedia is for air program promotion to ensure that viewers find shows they will enjoy and that programmers can more effectively reach and delight them. Simulmedia knows the television viewers who are receptive and available to tune in. They tapped the power of set-top box data to understand which genres people watch and how they watch more...

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