Browsing Tag marketing tips
Marketing Tips For Startups
By Martin at January 18, 2013 | 8:34 am | 0 Comment
It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, more...
“Viral marketing”tips for startups
By Martin at March 22, 2011 | 10:59 am | 0 Comment
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. First of all, Seth more...
