marketing plan

What happened to the “Great Idea”?

By at January 6, 2011 | 2:47 pm | 0 Comment

What happened to the “Great Idea”?

What happened to the “Great Idea”? I'm alarmed at the trend this past year, which saw business leaders focusing their marketing plans around tactical executions instead of good marketing ideas. Frankly, I’m just as guilty as most in my fixation to blog, chat and discuss all things social media. From the best way to leverage Twitter conversations to the more...

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