guy kawasaki
Reality Check For Your Startups
By Martin at May 25, 2012 | 8:27 am | 0 Comment
Starting a business is a lot like starting a marriage. At first, all parties are in dreamland, with a vision of changing the world, having lots of fun, and raking in the profits. But all too soon, reality sets in. Product development is stuck at that 90% mark, a key person leaves, and customers are talking but not buying. In his book Reality Check, Guy Kawasaki more...
Reality Check For Startups
By Martin at July 14, 2011 | 11:43 am | 0 Comment
Most of the time, I’m all about providing encouragement and inspiration to entrepreneurs. They need it and they deserve it, because entrepreneurs are the lifeblood of our economy. But every so often, I try to give them a reality check, just to keep their feet on the ground and their nose to the grindstone. Many years ago, I enjoyed one of Guy Kawasaki’s first more...
Use “pull” technology to bring customers and clients on your website
By Martin at March 15, 2011 | 10:16 am | 0 Comment
Traditional marketing says you have to “push” your message out to customers, over and over again, to get it remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. You pull people in by providing new content with real value on your website at least every few more...
