customer focus
How To Focus On Quality Customers Of Your Startups
By Martin at May 3, 2014 | 8:59 am | 0 Comment
Most startups are happy to find any customer, and will hang on for dear life to every one. Only later do they realize that some of these cost more than they are worth, or lead into commitments they can’t sustain, but no business wants to violate the golden rule that every customer needs to be treated as if they were the only customer. In reality, the real world is more...
How To :Create a Culture of Extreme Customer Focus in your Organization
By Martin at March 29, 2012 | 8:20 am | 0 Comment
A while back, I wrote about the value of Michael Porter’s Five Forces framework for analyzing the competitive environment, and using every opportunity to highlight and emphasize your relative advantages, whether they be price, features, or bargaining power. But once you start selling products, all of these pale in comparison to the level of customer experience more...
Celona-Selected as a winner of the Red Herring Global 100 Awards
By Rile at January 20, 2010 | 8:44 pm | 0 Comment
What Company Is Offering: Celona is the leading provider of Application Data Migration software specifically developed for organisations who are managing complex application migrations driven by transformation, or who are upgrading their legacy systems and applications to optimise efficiency, customer focus and costs. Recent Press Release: According to more...
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