Catherine Kaputa
How Entrepreneurs Should Build A Brand For Themselves
By Martin at July 9, 2014 | 8:31 am | 0 Comment
Starting a business is usually the result of a personal dream or need. Investors tell me that they invest in people more than the idea. Customers buy from people, not from a company, at least at early startup stages. That’s why it’s important to build a personal brand, in parallel and before your business brand. This will kick-start your business, and improve your more...
Why Entrepreneurs Need To Brand Themselves First Before Starting A Business
By Martin at June 18, 2012 | 8:23 am | 0 Comment
Starting a business is usually the result of a personal dream or need. Investors tell me that they invest in people, more than the idea. Customers buy from people, not from a company, at least at the startup stages. That’s why it’s important to build a personal brand, in parallel and before your business brand. This will kick-start your business, and improve your odds more...
