Baby Boomers
Tips For Baby-Boomers To Run A Startup Company
By Martin at January 9, 2013 | 8:42 am | 0 Comment
The buzz from startup executives, especially high-tech ones, has long been that startups are no place for Baby-Boomers (1946-1964) – you must have the high energy and crazy determination to work 20-hour days to succeed. Only the under-35 age group need apply. I will argue that times have changed, and you better take another look. First of all, the Boomer demographic more...
Baby Boomers Are Driving A New Entrepreneurship Boom
By Martin at August 4, 2012 | 8:57 am | 0 Comment
Baby Boomers Are Driving A New Entrepreneurship Boom Contrary to what most of you might guess, the highest rate of entrepreneurial activity over the last few years is not Gen-Y young upstarts, but Baby Boomers in the 55-64 year age group. In fact, according to a study by the Ewing Marion Kauffman Foundation, these Boomers are actually driving a new entrepreneurship more...
Startups are no place for Baby-Boomers?
By Martin at November 22, 2011 | 8:33 am | 0 Comment
The buzz from startup executives, especially high-tech ones, has long been that startups are no place for Baby-Boomers (1946-1964) – you must have the high energy and crazy determination to work 20-hour days to succeed. Only the under-35 age group need apply. I will argue that times have changed, and you better take another look. First of all, the Boomer demographic more...
10 Ways Businesses Cater to Baby Boomers
By Guest Post at August 31, 2011 | 9:04 am | 0 Comment
Demographers have likened Baby Boomers to a "pig moving through a python," accounting for one-third of America's population. More than 78-million strong, the post-World War II generation has long been one of the most profitable consumer demographics, a trend that isn't likely to slow as retirement nears. They're a generation that never gives in, whether to a shrinking more...
