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Why advertisers should think twice before including ads in violent video games?

By at September 5, 2011 | 11:43 am | 0 Comment

Why advertisers should think twice before including ads in violent video games?

Embedding advertisements in violent video games leads to lower brand recall and negative brand attitudes suggesting advertisers should think twice about including such ads in a media campaign, according to researchers at The University of Texas at Austin. Women in particular responded negatively to ads placed in violent video games. Study: The study, the first to more...

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Admongo.gov-learn ad concepts through advertising games

By at April 30, 2010 | 3:07 am | 0 Comment

Admongo is an interactive advertising based games to teach kids about advertising.There is no cost to play Admongo, or to use or download materials from Admongo or Scholastic. The goal of the campaign is to boost advertising literacy by raising awareness of advertising and marketing messages. Teaching critical thinking skills that will allow tweens to better analyze more...

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