BizIdeas

All About Customer Experience

By Martin at April 27, 2015 | 11:30 am | 0 Comment

All About Customer Experience

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? A classic article in the more...

BizIdeas , entrepreneurship

How To Convince Investors That Your Business Model Will Work?

By Martin at April 22, 2015 | 12:11 pm | 0 Comment

How To Convince Investors That Your Business Model Will Work?

How do you convince investors that your business model will really work, before you have a revenue stream that exceeds your expenses? Even if you are bootstrapping your business, and you are the only investor, you should be asking yourself the same question. Too many founders have learned that passion and free beta products do not imply a sustainable business. Proof of more...

BizIdeas , entrepreneurship ,

What Motivates Real Innovators?

By Martin at April 20, 2015 | 11:02 am | 0 Comment

What Motivates Real Innovators?

Real innovation in the business world is still rare. As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still reflect linear thinking – one more social network with more features, another smartphone app for marketing, or one more platform for faster e-commerce. Historic changes and great successes don’t come from more...

BizIdeas , entrepreneurship

How To Get Funding For Your Product (R&D)

By Martin at April 15, 2015 | 11:12 am | 0 Comment

How To Get Funding For Your Product (R&D)

Angel investors and venture capitalists are looking for startups with real products and a proven business model, ready to scale. Yet I still get too many business plans that clearly are looking for money to do research and development (R&D) on a new and unproven technology. If you need funding for these early stage activities, I have some suggestions on better more...

BizIdeas , entrepreneurship , ,

Why Entrepreneurs Should Be Mentally Tough

By Martin at April 13, 2015 | 1:51 pm | 0 Comment

You have to be extra tough mentally to be an entrepreneur. While thinking about it, I realized that it’s really not that different from the toughness required and trained into America’s elite military force of Navy SEALs, who are known to be cool under fire, able to sense danger before it’s too late, and never give up on achieving their objective. I just finished more...

BizIdeas , entrepreneurship

How To Find A Co-founder With Complementary Skills

By Martin at April 7, 2015 | 11:00 am | 0 Comment

How To Find A Co-founder With Complementary Skills

A common challenge faced by every entrepreneur is that they don’t have the bandwidth, interest or skills to do everything that is required to build their startup. Of course, they can outsource part of the work or hire employees, but that approach means more time and money to manage the work, which they don’t have. The right answer is to find a co-founder with more...

BizIdeas , entrepreneurship , ,

How Startups Should Balance Risk With Right Opportunity

By Martin at March 31, 2015 | 11:28 am | 0 Comment

How Startups Should Balance Risk With Right Opportunity

Outside of dreams, there is no real business opportunity without risk. Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active Angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have no market, more...

BizIdeas , entrepreneurship , ,

How To Attract The Best Advisors For Your Startup Company

By Martin at March 24, 2015 | 12:31 pm | 0 Comment

How To Attract The Best Advisors For Your Startup Company

Every startup needs a couple of advisors with deep experience and connections in your business domain or financial skills to complement your technical focus. Advisors need to be mentors, looking ahead and directing you on key actions to take or avoid. Unfortunately, many prefer the role of critic, looking backward to highlight your mistakes. These people don’t help you more...

BizIdeas , entrepreneurship

How Smart Entrepreneurs Identify Weak Signals Quickly

By Martin at March 19, 2015 | 11:04 am | 0 Comment

How Smart Entrepreneurs Identify Weak Signals Quickly

When the economy tanks as it did in the last recession, that’s a strong signal that things have to change, and it’s hard to miss. But most of us in business have to deal most of the time with weak signals, or change that is happening in a far more subtle way. These changes can be cultural, like the increasing need to be social, spawning Facebook and a hundred others, more...

BizIdeas , entrepreneurship

Ask Right Questions Before Becoming An Entrepreneur

By Martin at March 18, 2015 | 11:04 am | 0 Comment

Ask Right Questions Before Becoming An Entrepreneur

As a mentor to aspiring entrepreneurs, the most common question I get is, “I want to be an entrepreneur -- how do I start?” The obvious answer is that you need an idea first, but I’ve come to realize that the process is really much more complex than that. Many people with great ideas never make it as entrepreneurs, and true entrepreneurs can make a business out of more...

BizIdeas , entrepreneurship ,