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Does Your Business Need a Community Manager in 2011?

By Sam at January 10, 2011 | 10:10 am | 0 Comment

Does Your Business Need a Community Manager in 2011?

Does Your Business Need a Community Manager in 2011? The marketing discussion among most business executives in the past few years has been whether or not to invest in social media marketing. Is it a fad or the evolution of communications? Are we opening up Pandora's Box by inviting negative commentary from consumers? What's the ROI on social media marketing? more...

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What happened to the “Great Idea”?

By Sam at January 6, 2011 | 2:47 pm | 0 Comment

What happened to the “Great Idea”?

What happened to the “Great Idea”? I'm alarmed at the trend this past year, which saw business leaders focusing their marketing plans around tactical executions instead of good marketing ideas. Frankly, I’m just as guilty as most in my fixation to blog, chat and discuss all things social media. From the best way to leverage Twitter conversations to the more...

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