How It Works:
Zuberance uses its suite of social recommendations applications to identify a company’s most enthusiastic customers ( Brand Advocates) and make it easy for them to recommend the brand or product via reviews, stories, answers, offer sharing, and more.
They identify Brand Advocates by asking the “Ultimate Question” for customer loyalty: “On a scale of 0 to 10, how likely are you to recommend this brand or product to a friend?”
People who answer 9 or 10 are considered Brand Advocates. They also identify Brand Advocates via social media listening tools.
Best Part Is:
Zuberance and its customers do not pay or provide incentives to people in exchange for their Social Recommendations. Zuberance simply makes it easy for people to recommend the brands and products they love.
The “rewards” that Brand Advocates get are what they value most: helping friends enjoy positive experiences.