Groupable for group sponsorship and understanding your brand issues
By ajay at January 7, 2012 | 9:26 am | Print
Groupable is created so sponsors could connect with consumers and understand their sentiments towards their brands.
Whether you’re a local advertiser or a global brand, Groupable helps you to target your audience in a better way.
By using this site sponsors would have the ability to target specific socio-demographic groups based on a Groupability Index(This index helps determine the social level and “sponsorability” quality of a group), so they can test, sample and/or survey brand awareness, sentiment and messaging.
In Company’s Own Words:
Groupable is an online sponsorship marketplace which is matching socially networked groups of all kinds with sponsors eager for direct interaction with their target consumer.
You can think of groupable as a kind of matchmaking service.They have a database filled with self-organized, grass-roots entities looking for corporate sponsorship, and also have corporations looking to reach potential audiences. Groupable helps make the pairs.
How It Works:
Its web platform enables both large brands and local service providers to connect with self-organized grass roots groups looking for sponsors related to their hobby, passion or profession.
An organized group offers sponsors the opportunity to reach the group leaders or influencers and hyper targeted group members..
Best Part Is:
Groups also offer an amazing opportunity to reach new prospects through continued sponsorship (website, email list etc.) and one off sponsorships (events etc.).
Here is a video demo
Learn more about sponsoring groups from Michael Klausner on Vimeo.
More at:http://www.groupable.com/
