Why Social Networking Could Play A Big Role In Future Politician’s Life?

By ajay at September 23, 2011 | 8:44 am | Print

Why Social Networking Could Play A Big Role In  Future Politician’s Life?

Why Social Networking Could Play A Big Role In Future Politicians?

Colligent , a social media data company, released a report today outlining the relationship between politicians and social networks.

The report, based on data collected by Colligent for more than 500 politicians and more than 240 interest groups from May 18 to August 24, provides highly actionable insights to drive campaigns and outreach to voters.

“Our online life is an extension of our physical life and social media has exponentially increased the organic power of traditional ‘word of mouth,’ says Sree Nagarajan, Founder and CEO of Colligent.

“With every passing year, Americans spend more of their time on social networking sites. Consequently, social networking has become one of the principal ways they learn about and interact with social causes and politicians.”

Overall, 3.19%, or 9,249,932, of the social network profiles Colligent measured are fans of at least one politician, and 7,760, 930 are fans of at least one advocacy group or organization.

A deep look at the data provided targeted findings for 2012 candidates as well. For example, Romney has a more intensely engaged social network base — but his small base is still largely of political junkies and insiders.

While Obama’s base is broader and reaches average voters, he’s still most strong with union followers. And the data indicates a softening engagement with independent voters and rural and health care concerned followers.

The report examines the metrics used to measure successful political and cause social media presences. It pays particular attention to the increasing and decreasing engagement of interest group followers with the two leading 2012 presidential candidates helping determine which clusters of people Obama and Romney have the most strength with on social media sites – and where they don’t.

It also assesses the overall effectiveness of members of the House of Representatives in setting up their social media sites.
Finally, it looks at the interaction of “The Daily Show” with its politically engaged followers, and it asks whether musicians who speak out on politics really have anyone listening to them.

Politically engaged, social-network-using Americans are of tremendous value to political parties, candidates and advocacy groups. During the 2010 election, 22% of online Americans used a social networking site to engage with a campaign. And each of those users has a multiplier effect – spreading word about politics and causes to other members of their personal social network.

As politicians and advocacy groups establish their social networking presence and attempt to engage American voters who are active on social media sites, campaign managers will need benchmarks for success and a means of measuring their efforts and voter response.

While a simple snapshot of fan acquisition and loss is interesting and relevant, social networks are infinitely more complex and offer much more insight than a quick glance of fan counts allow.

With the “social media race” for president heating up, Colligent has measured the publicly available social networking profiles of more than 290 million Facebook, Twitter and MySpace users. Their new report cross-references fan/follower affinities and behaviors against more than 36,000 entities (e.g. politicians, brands, TV shows).

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