Blippar, is a free smart phone app that converts real world images, products and advertisments into instantaneous virtual experiences.
Today they are partnering with Cadbury UK and Ireland.
To promote their augmented reality apps?
The partnership between blippar and Cadbury has allowed the augmented reality app company to launch its platform by placing engaging demonstrations of their technology on every street corner in Britain – wherever confectionary is sold.
Blippar has been built to bridge the gap from physical to digital and enable real-time interaction in mobile situations.
Blippar’s technology would allow Cadbury to create an augmented reality game that anyone with a smart phone can play using its product.
How It Works:
Activating the game is simple – once blippar is installed on your handset, you just point your device at a Cadbury product – be that a Dairy Milk, Twirl or many others – and the introductory instruction screen of ‘Qwak Smack’ will ‘blipp’ from the wrapper on to your screen as if stuck to the bar.
The game itself, which lasts an intensive 30 seconds, is quirky and childishly fun. The player is challenged to tap quacking cartoon ducks as they appear ‘out of the bar’ on an augmented-overlay on their device’s screen. The player can then submit their score to go into to a draw to win an array of prizes.
Easy To Use:
All you have to do is just hold your phone up in blippar C mode and receive an instant response whether a web link, video, coupon, or perhaps a 3D product experience or augmented reality game. You won’t know what until you blipp…
Best Part Is:
The blippar platform will also offer ‘blipps’ on everyday objects – from your oyster card through to your newspaper – and is set to grow to 1000s of listings via multiple brand partnerships in the pipeline.
According to Blippar’s CEO :
“We are thrilled to work with Cadbury as launch partner to demonstrate a gaming experience using its product packaging.
The implications are enormous and we look forward to being at the forefront of delivering compelling AR experiences for users with other exciting brands.”
“Image-recognition enabled augmented reality is far from a ‘gimmick’ and will fundamentally change how consumers interact with their favourite real-world brands.”