Why Flirtic.com(dating site based on social networking) got funding from Almaz Capital Partners?

By ajay at June 10, 2011 | 12:14 am | Print

Why Flirtic.com(dating site based on social networking) got  funding from Almaz Capital Partners?

Flirtic.com, a dating site based on social networking concept, got a new round of venture funding which is led by Almaz Capital Partners.

This site is planning to expand its base into English and Russian-speaking markets.

The company has also appointed April Henry, Senior Vice President of Myspace, as an Independent Board Member.

According to April Henry (Senior VP of Myspace and Independent Board Member of Flirtic),Flirtic.com has found a way to inject the playfulness of social networking into online dating to make it more flirtatious and fun again.

With 30% of Flirtic users returning every day, it’s clear that this is exactly what the audience was waiting for.”

VC Funding Logic

“Flirtic has a very strong team with significant experience in building and managing social consumer services,” said Alexander Galitsky, Managing Partner of Almaz Capital Partners.

The company is led by the team of Estonian entrepreneurs behind Rate Solutions, a leading social networking company in the Baltic countries. The team was also recently strengthened by the addition of Nicola Riordan who will assist Flirtic in marketing to build traction and acquire new users. Nicola previously led marketing for TweetDeck and headed up product and customer journey marketing at Skype.

Andres Susi, CEO of Flirtic, is also a successful serial entrepreneur. He co-founded Cherry Media, the largest daily deal company inBaltic States, and previously held the role of CEO at Playforia, the leading online gaming company in Finland and Baltic States. Andres also served as a board member with several of MTVP’s portfolio companies.

Other than that this site is also expanding their base to many new markets. For example:it has launched in Estonia and Russia in early 2011 where it quickly showed user traction. Flirtic.com will roll-out in English and Russian-speaking markets over the coming months.

It’s target market is 18 to 35 that’s also goes in their favor when we decided to invest in this company.

These are the few basic reasons that attracted us to invest in this dating site (based on social networking).

Unique Approach:

Flirtic.com makes dating more social and flirtatious, giving users the ability to express themselves more easily in order to find their perfect match. Flirtic incorporates the most popular and addictive features of social networks, including messaging, wall posting, ‘likes’ and entertaining games and quizzes. These features make it easy for even the shyest and most cautious would-be date to engage with new people, break the ice and start conversations.

Best Part Is:

Unlike other dating sites, Flirtic.com requires no long, boring questionnaires to be completed. Instead, users set up their dynamic profile by playing interactive games and taking quick, entertaining tests.

“Flirtic offers a dating experience very different from existing dating sites,” said Andres Susi, Flirtic CEO. “We want to make dating playful, not painful.

Visionwiz’s Views:

We don’t see much potential in dating site market. But this site seems interesting and its targeting different market so it might get some success.Let’s see how this funding enhance its base and revenue.

More at:http://www.flirtic.com/

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