Google is planning to create its own tv like programming contents through YouTube. This move could put Google’s Youtube just like any tv channels.
Google‘s plan is to spend around $100million dollar, at start, for creating its own YouTube channels programmes. For doing so, they have already contacted big hollywood agencies to start creating some YouTube specific programmes solely produced by Google.
YouTube is looking to compete with broadcast and cable television, some of these people said, a goal that requires it to entice users to stay on the website longer, and to convince advertisers that it will reach desirable consumers.
The site is planning a series of changes to its home page to highlight sets of “channels” around topics such as arts and sports. About 20 or so of those channels will feature several hours of professionally produced original programming a week, some of these people said. Additional channels would be assembled from content already on the site.
It is planning to spend as much as $100 million to commission low-cost content designed exclusively for the Web, people familiar with the matter said.
If Google applied this plan successfully then it might be next killer moneymaking tools for them. Wait and watch.It might be game changer move for them.