Smaato for the delivery of targeted mobile advertising got $7 million funding

By ajay at January 27, 2011 | 11:04 am | Print

Smaato for the delivery of targeted mobile advertising got $7 million funding

Smaato is a mobile advertising platform SOMA (Smaato Open Mobile Advertising) for the delivery of targeted mobile advertising. Smaato provides smarter, ad-enabled choices for global mobilephone users in their daily communication needs.In more simple words,it aggregate the multiple leading ad networks globally to maximize mobile advertising .Smaato is partnering with international brands, advertising agencies, media companies, carriers and software developers for its cutting edge mobile advertising platform.

How does it work:

Joining the Smaato Network is quick and easy and you can be up and running in minutes by clicking on the “Sign up” button at Smaato home page or use the link below.
SOMA can be easily integrated with ad networks, ad inventory owners publishers, developers and operators and 3rd party ad technology providers.

Got VC Funding:

Smaato got $7 million Series C round of funding which is led by Singapore based company( EDBI), with participation from earlier shareholders with global private equity firm aeris CAPITAL.

How Is Market For This Kind Of Product:

Research company Informa Telecoms & Media predicts over US$11.35 billion of advertising spend on mobile channels by 2011.

Growing Fast:

More than 11000 publishers have signed up to work with Smaato to monetize their content .Smaato is getting around 20 billion ad requests per month.

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