Smaato is a mobile advertising platform SOMA (Smaato Open Mobile Advertising) for the delivery of targeted mobile advertising. Smaato provides smarter, ad-enabled choices for global mobilephone users in their daily communication needs.In more simple words,it aggregate the multiple leading ad networks globally to maximize mobile advertising .Smaato is partnering with international brands, advertising agencies, media companies, carriers and software developers for its cutting edge mobile advertising platform.
Joining the Smaato Network is quick and easy and you can be up and running in minutes by clicking on the “Sign up” button at Smaato home page or use the link below.
SOMA can be easily integrated with ad networks, ad inventory owners publishers, developers and operators and 3rd party ad technology providers.
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Research company Informa Telecoms & Media predicts over US$11.35 billion of advertising spend on mobile channels by 2011.
More than 11000 publishers have signed up to work with Smaato to monetize their content .Smaato is getting around 20 billion ad requests per month.