Million Dollar Cupcake -Business Idea That Worked

By VisionwizTeam at December 1, 2010 | 2:34 pm | Print

Million Dollar Cupcake -Business Idea That Worked

Best business idea is that idea which can create a new demand for its products and services where none existed earlier. Creating an opportunities where none existed is something we can call entreprenurial brain. Like in the case of Tarek Malouf who has made his unrealistic business idea work in UK.Who can ever imagine this sort of business idea can work in UK.

Business Idea Story:

The Hummingbird Bakery is expected to sell in excess of 1.1 million cup cakes before 2011.Tarek is credited with starting the cup cake craze in the UK back in 2004. His American-inspired treats, which are all baked by on-site by hand at each of his three London-based bakeries, now sell in greater quantities than ever.

Tarek Malouf, the founder of The Hummingbird Bakery, opened his first bakery in London in 2004 at around the same time that cupcakes were becoming a part of popular fashion culture in New York. Tarek now owns three bakeries across London, the largest chain of cup cake bakeries in the UK. He also has plans in place to open a fourth London bakery mid-2011.

Tarek said, “When we opened our first bakery we knew cupcakes would catch on but we never thought we’d be celebrating more than a million sales within a single year! We’re particularly proud of this achievement because all of the cakes we’ve sold have been baked and iced by hand on site at each of our three bakeries. Despite the challenges this may pose as we continue to grow, we’re committed to retaining our ‘bake-by-hand’ policy as we believe this is an integral part of what makes The Hummingbird Bakery so special.”

The Hummingbird Bakery specialises in all kinds of American-style sweet baked goods including layer cakes, pies, brownies and whoopie pies. Cupcakes have, however, always been the most popular product sold by the bakery by a substantial margin. In the bakery’s first day of trading it sold 250 cupcakes; today it sells in the region of 22,000 cup cakes and 1500 slices of cake per week. The Hummingbird Bakery also has a cookbook published (The Hummingbird Bakery Cookbook), which was one of the bestselling cookbooks of 2009, and has sold over 300,000 copies and remains a regular in the food and drink top ten more than a year after publication.

Tarek commented, “From day one cupcakes have proven to be by far our most popular products and their sales have always shown consistent growth with no sign of a slow down.

At first we thought we’d started a cupcake craze but after six strong years of sales we’re way past that now – cupcakes have become an established part of British culture.”The Hummingbird Bakery’s three shops are situated in Notting Hill, South Kensington and Soho. It also has an online shop that can be found at, which enables London-based customers to order cakes for delivery. (R)

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