Criteo which provides ad banners, which is specifically made for individual users on his previous history of his action on your site.This company is relaunching itself in US and also coming with new PPC retargeting ads formula.
Retarget users with personalized advertising banners once they have left your site. Since these users have already visited your site and are pre-qualified they are already in the advanced purchase decision making process. Criteo allows you to get the best ROI by focusing on these potential clients.
What Company Is Offering:
Criteo brings personalized retargeting to the ultimate level. Each ad banner contains product specific informationcriteo generated automatically in real time for each individual user. This content is unique for each user based on his specific past browsing exhibited during his previous visits to an e-Commerce site. This best-in-class solution increases post click conversion rates at levels even higher than paid search. As a result, Criteo is the only company in the retargeting space offering a transparent CPC model on a massive scale. Furthermore, Criteo’s technology is plug & play and very simple to integrate.
Retargeting allows you to continue to communicate with your users even after then have left your site.
This is done through the use of personalized banners which can be customized depending on which parts of your site the user has browsed.
Each visiter is identified using an anonymous cookie. Should a user not wish to be retargeted they can easily opt out of being retargeted