Microsoft is to launch a multimillion-pound TV ad campaign for its search engine Bing

By Martin at March 7, 2010 | 11:15 pm | Print

War of Microsoft and Google over the internet search dominance is going to intensify more, as Microsoft is planning to take on Google by spending billion dollar in promoting its search engine Bing in coming months.

As Guardian reported:

Microsoft is to launch a multimillion-pound TV ad campaign for its search engine Bing, as part of a major marketing push designed to challenge Google’s dominance of the UK search market, MediaGuardian.co.uk can reveal.

The campaign to promote Bing, the so-called “decision engine” that Microsoft is backing with $2bn, begins with a series of TV ads this week.

“This is a big moment – we are taking out our slingshots and taking on Goliath,” said Microsoft’s UK managing director, Ashley Highfield, adding that he believed Bing met a real desire from both consumers and advertisers.

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