Google’s Remarketing–New way to reach the best audience for your ads

By Vineet at March 25, 2010 | 9:20 pm | Print

Google’s Remarketing–New way to reach the best audience for your ads


What Company Is Offering:

Google is coming out with a new feature that is called remarketing. Any AdWords advertiser can use remarketing to reach users as they’re browsing the web on sites within the Google Content Network. Remarketing is a simple way to connect with users, based on their past interactions with your website.Remarketing is a great way for businesses to reach users who are likely to be highly receptive to their ads and special offers. It helps advertisers and websites get higher returns.

How It Works:

You can easily set up and create a remarketing campaign through the new “Audiences” tab in AdWords. A remarketing campaign allows you to take advantage of the same features and reports you can use today in AdWords – it’s just a new way to reach the best audience for your ad.
Suppose you want to sell some tickets for any events. You can put a piece of code on the tickets page of your website, which will let you later show relevant ticket ads (such as last minute discounts) to everyone who has visited that page, as they subsequently browse sites in the Google Content Network. In addition to your own site, you can also remarket to users who visited your YouTube brand channel or clicked your YouTube homepage ad.
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You can also run a number of remarketing campaigns at the same time. For example, you could offer discount tickets to users who’ve previously visited your tickets page, advertise VIP hospitality packages to users who clicked on your “How to get to the arena” page, and advertise a sale on team merchandise to users who previously visited your YouTube brand channel.

More at:Google Adwords

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One Comment


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