EyeWonder — Interactive digital advertising

By Vineet at November 4, 2009 | 12:21 am | Print

EyeWonder —  Interactive digital advertising

What Company Is Offering:

sidecallout3EyeWonder will help content publishers ,advertisers, advertising agencies with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results.


How It Works:

EyeWonder’s reporting platform on all rich media and video ad campaigns, provide added benefits for publishers, agencies and advertisers. Publishers will learn behavioral insights of their site users while gaining a better understanding of the value their ad inventory is driving for advertisers.
Creative agencies gain insight into optimizing their ad units by determining how viewers react to their creative in different placements. In addition, they will be able to track behavioral trends of online ad users and design future ad executions accordingly. Media agencies, such as Mindshare, gain valuable insight into the performance of ad placements and positioning, which assists in the evaluation of media buying.

Recent Updates:

According to PRWEB , it announced the global rollout of its Ad Visibility Suite, a set of metrics designed to give advertisers and publishers in-depth analysis of the actual real time an online ad is physically within the viewable area of a browser.

Among the metrics included in the suite are total time (in seconds) an ad is physically visible to users within their browsers, average visible time (in seconds) and visible time by percentage of visible area. Beyond interaction and click-through metrics, the Ad Visibility Suite tells advertisers which parts of their ads are actually visible at any given scroll position.

More at:http://www.eyewonder.com/

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