BTBuckets is a free behavioral targeting tool

By ajay at November 26, 2009 | 12:39 am | Print

What Company Is Offering:

BTBuckets is a free behavioral targeting tool using cloud-computing to match content to user behavior. It will allow for any type of behavioral targeting. There are practically infinite forms of using visitor behavior to create segments and target specific content. They have created a blog where they will highlight integration examples and site cases.Behavioral targeting uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to target content and/or advertisements specific for that user. Behavioral targeting techniques may also be applied to any online property on the premise that it either improves the visitor experience or it benefits the online property, typically through increased conversion rates or increased levels of spend.

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