Rocket Fuel uses its technology to run a hybrid ad network that delivers better ROI for premium brand marketers

By ajay at August 17, 2009 | 12:14 am | Print

What Company Is Offering:

Rocket Fuel goes beyond other audience targeting technologies by combining demographic, lifestyle, purchase intent and social data with its own suite of targeting algorithms, blended analytics and expert analysis to find active customers.

How It Works:

Rocket Fuel uses its technology to run a hybrid ad network that delivers better ROI for premium brand marketers – whether their objectives are brand-oriented or designed to drive a conversion event.

Unlike other ad networks, Rocket Fuel doesn’t shoehorn advertisers into pre-determined generic audiences. Instead, Rocket Fuel’s automated technology identifies the top performing segments for each individual campaign and directs impressions to boost campaign performance in minutes, as opposed to the weeks or months it would take to pour through data and adjust it manually.

More at:http://www.rocketfuelinc.com/

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