What Company Is Offering:
StyleCaster is to get to know your personal style better with every click you make so that everything you see from clothes to styled looks to articles is tailored just for you. StyleCaster is revolutionizing style by innovatively integrating Content, Shopping and Community to create an experience unique and personalized to each and every user.
Recent VCs Funding:
It has got $4 million Series A round of funding which is led by Internet entrepreneur Dan Gilbert .
How This Company Will Use New Funding:
It will use this new funding to accelerate the StyleCaster platform’s growth, including investments in world-class content creation, web-based and mobile applications, the continued growth of its advertising network, as well as international expansion.
StyleCaster’s business model can work because it offers both consumers and advertisers something that has so far not existed – fashion and lifestyle content intelligently delivered based on each visitor’s taste and style. The site, and technology, have the potential to revolutionize the e-commerce and content delivery experience.Advertisers have seen engagement rates of greater than 50 percent in the most integrated aspects of the site, along with greater than one percent click-through rates in several programs that included standard IAB advertising units. Its Publishing Partners Program reaches more than 50 million unique visitors in less than 12 weeks of implementation.